A Web site used to be an extra — one more way for attendees and exhibitors to locate basic information about your show. Today it’s an essential and original element in the marketing mix. It offers attendees and exhibitors a way to communicate and engage.

Article from an interview I did for Expo Magazine. Lee Anne, Donna and Kara from Expo Magazine are doing a great job at highlighting new ways for event marketeers to leverage technology and new media.